Two years ago Mohit obtained degree in food technology. For some time he worked in a company manufacturing Bread and Biscuits. He was not happy in the company and decided to have his own bread and biscuits manufacturing unit. For this he decided the objectives and targets and formulated action plan to achieve the same. One of his objectives was to earn 50% profits on the amount invested in the first year. It was decided that raw materials like flour, sugar, salt etc. will be purchased on two months credit. He also decided to follow the steps required for marketing the products through his own outlets. He appointed Harsh as a production manager who decided the exact manner in which the production activities are to be carried out. Harsh also prepared a statement showing the requirements of workers in the factory throughout the year. Mohit informed Harsh about his sales target for different products, area wise for the fourth coming quarter. While working on the production table a penalty of Rs.150 per day was announced for not wearing the helmet, gloves and apron by the workers.
Quoting lines from the above para identify and explain the different types of plans discussed.
The different types of plans are:
Lira Ltd. is a company manufacturing designer sock. While making its plan, the company takes into consideration the business environment. It constantly adapts itself to changing
environment by making changes in its plan, however it become difficult for the managers of the company to accurately foresee future trends in the changing environment. Competition in the market upsets its financial plans; then sales targets have to be revised
and, accordingly cash budgets also need to be modified since they are based on sales figure.
Suhani a home science graduate from a reputed college has recently done a cookery course. She wished to start her own venture with a goal to provide ‘healthy food’ responsible price. She discusses her idea with her teacher (mentor) who encouraged her. After analyzing various options for starting her venture, they shortlisted the option to sell readymade and ‘ready to make’ vegetable shakes and sattu milkshakes. Then, they both weighed the pros and cons of both the shortlisted option.
Characteristic of planning:
Planning focuses on achieving objective as specific goals are set out in the plans along with activities undertaken to achieve them. Planning has no meaning unless it contributes to the achievement of predetermined organizational goals /objectives.
Limitations of planning:
Differentiate between ‘Objective’ and ‘Strategy’ as types of plans.
Basis | Objective | Strategy |
Meaning | Objectives are an end-point which has to be achieved. | Strategies are comprehensive plans to achieve organizational objectives. |
Nature | Flexible, changes with the availability of relevant resources. | Flexible, identifies required resources. |
Objective | Determined by the top management to align all departments accordingly. | A department prepares it as per top management. |
Scope | Scope is wide as it covers all other plans like policies, strategies etc and covers overall business. | Scope limited to particular departments or business units. |